No. 33 of 48 — MEDIA
Follow The Leader
Readers Flock to Rival’s Latest Scoop
ILLUMINEWS appears to be enjoying an unexpected bump in circulation after its recent feature on a homeless man and his decidedly unphotogenic ducklings. Copies have been spotted across Midtown this week, with readers seemingly eager for the smaller, stranger stories the independent paper has made its speciality.
Whether one popular piece amounts to momentum remains to be seen. Established titles have weathered plenty of fashionable newcomers before, and attention is notoriously fickle. Still, for the moment, somebody has people following along.
That can be flattering. Until the wrong person starts reading.